News Article

Research Shows 78% of Customers Prefer Face-to-Face Meetings

Global events and technology company RX (Reed Exhibitions) has released findings from its latest industry research examining customer attitudes, expectations, and challenges related to in-person events in the post-pandemic era.

Insights & Learning Article

Bridging the Gap Between Sales and Marketing in Event Management

The long-standing disconnect between sales and marketing has been a challenge for organizations across industries. However, as more companies recognize the importance of effectively promoting their events, marketing has become a driving force behind successful exhibitions, conferences, and trade shows. Joe Tyler, Chief Marketing Officer at Raccoon Events, emphasizes the importance of placing marketing at the center of event strategy from the very beginning. According to Tyler, marketing should not be viewed as a supporting function but rather as an integral component of the event planning process.